Only recently, Coronation Street star Jennie McAlpine, 33, and Hollyoaks actor Jamie Lomas, 42, were announced as contestants on the star-studded I'm A Celebrity... Get Me Out Of Here! 2017 line-up.
The soap stars join the likes of boxer Amir Khan, The Saturdays singer Vanessa White and Made In Chelsea star Georgia Toffolo – among others.
However, according to the bookies, Jennie and Jamie have already become firm early favourites to be crowned the king or queen of the jungle.
Jennie, who is the 4-1 favourite, has been the most popular selection with leading bookmaker Coral, to win I'm a Celebrity...Get Me Out of Here! 2017 ahead of the show launch on Sunday.
While Jamie is locked at the top of the betting with the Corrie actress at 4-1 too, while Jack Maynard is 6-1 and Amir is the complete outsider at 16-1.
However, the boxer is the 2-1 favourite to perform the most Bushtucker Trials during the series, with Rebekah Vardy at 3-1 and Dennis Wise at 4-1.
Boxing Champion Amir Khan, 30, has revealed he's scared of spiders, snakes and heights [ITV ]
I'm A Celebrity... Get Me Out 2017 line-up: Contestants arrive in Australia ahead of this year's series
"Over 60% of all bets we have taken in the outright market for I'm a Celeb so far have been for Jennie McAlpine therefor it is fair to say she is a popular favourite going into the new series," said Coral's John Hill.
Just today, the official star-studded line-up was confirmed and revealed – after much speculation.
Entering the jungle is Jennie McAlpine, Dennis Wise, Rebekah Vardy, Jack Maynard, Shappi Khorsandi, Amir Khan, Stanley Johnson, Vanessa White, Jamie Lomas and Georgia 'Toff' Toffolo.
Show watchers will get to see the ten contestants survive weeks in the Australian Jungle, with no contact with the outside world and under the spotlight of the world's media.
While they are put through gruelling Bushtucker Trials – which are either physical, mental or food-based – in order to win a few precious morsels of food.
I'm a Celebrity kicks off this Sunday, November 19, at 9pm on ITV.
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