Not chill, Wendy's.(© David Mdzinarishvili / Reuter/REUTERS)
NEW YORK DAILY NEWS
Wednesday, January 4, 2017, 1:01 PM
Behold: The rise and fall of Wendy’s hip Twitter account.
The fast food chain’s Twitter — which decided to suddenly get cool last week with some snarky tweets — finally blew it Wednesday by tweeting a version of the Pepe the Frog meme, which has been officially designated as a hate symbol.
It all began innocently enough with a Twitter user — apparently amused by the Wendy’s recent tweet hot streak — tweeted to ask, “got any memes?”
The Wendy’s account, which has more than one million followers, replied with a Pepe the Frog cartoon — styled with red hair, to match the company’s famous logo.
Joke’s on Wendy’s, which apparently did not know that image was deemed last September by the Anti-Defamation League as a hate symbol.
The ADL noted that the amphibian — once simply used for sad situations on the internet — had been hijacked by extreme right-wing groups, which posted it to mock bigotry and anti-Semitism.
“These anti-Semites have no shame. They are abusing the image of a cartoon character, one that might at first seem appealing, to harass and spread hatred on social media,” ADL CEO Jonathan Greenblatt said in a statement at the time.
Wendy’s seemingly didn’t get the memo, and deleted the tweet within minutes.
“Our community manager was unaware of the recent evolution of the Pepe meme's meaning and this tweet was promptly deleted,” the account wrote in a tweet.
Hofstra University student Ben Wilke outside a presidential debate in September with a Pepe the Frog sign.(SHANNON STAPLETON/REUTERS)
The Pepe predicament put a bump in Wendy’s sudden quest for viral fame. After running a fairly standard corporate account, Wendy’s went haywire Dec. 30 when it got into a flamewar with a Twitter user who accused the chain of freezing its beef.
Thus began a so far unstoppable stream of Wendy’s cracking wise with essentially any customer who will tweet at it. When one customer asked how to get a job running the Twitter account, Wendy’s replied, “Job requirements include infinite patience and encyclopedic knowledge of cheeseburgers.”
USA Today took notice in a story with now all-too-prophet headline, “Wendy’s is cold on Twitter, some might even say frosty.”Send a Letter to the Editor
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